5 Ways To Create Mouth-Watering Food Packaging
The take-away food market in Australia is growing at an unprecedented pace, thanks to restaurant-quality cuisine becoming more readily available and delivered straight to customers via the influx of home delivery services.
In a market that is defined by brilliant quality, food businesses succeed by delivering a unique and memorable experience, to encourage the customers's return.
Often, crafting such an experience can begin right before the first bite. So to help you in creating a mouth-watering affair; here are our top 5 tips for food-packaging design.
#1 Create cravings with colour
Did you know salads look much more appetizing in a yellow box than a brown box?
Colours directly impact the overall experience with your brand and food offering, and do so in a heartbeat.
Above is a convenient colour chart by Julie Neidlinger which highlights the basics of colour psychology, so you can pack more of a punch with your packaging. Use this as a general guideline in choosing the right colours to make a more engaging experience.
#2 Enhance convenience
With the hustle and bustle of commute to and from work, there is no spring of doubt that the majority of us are always on the go. Modern consumers desire food and their packaging to not only aesthetically stimulate their senses, but be convenient and easy to carry.
Take 81font (Péter Szendrő and Kristóf Pataricza) for example, who dynamically design their takeaway boxes into innovative and elegant food packaging, replicating match stick and cigarette boxes. The execution of their design is not only convenient, but also adds an excitement element to the experience
#3 Promote continued use
Incorporating recyclable material to improve your sustainability and impact on the environment is a common demand, but why not give customers the opportunity to save their 'left-overs', instead of it going to waste?
Thoughtful design is all about the impact on the customer as it is on the environment, so if your package promotes re-use or continued use - you're on the right track for a positive impression.