Design Of The Week - Umi Sushi Experience

The unimaginable can immerse from the world of Packaging Design – this time, for Umi Sushi Experience, the approach to the take-away sushi box has been re-conceptualised for greatness.

Designed by the Javier Garduño Estudio De Diseño creative agency, Umi Sushi Experience re-purposes the take-away box 'ideal' to something more unique and delectable.

No longer will you have to carry around a plastic bag full of utensils, nor re-live the haunting memories when the lid tumbled off from your sushi packaging on the walk back from your lunch-hunt.

Umi Sushi Experience built their packaging based off convenience and the ease of utility. Their die-cut labels are closed off with chopsticks, with customised designs of cut-out dolls to be collected to add a finishing touch of humour.

Take-away sushi is no longer a dull experience for the customer. Grabbing lunch with your friends, co-workers or family will be one that's not only efficient, but a one-of-a-kind experience (Let's face it... who has ever seen chopsticks being used far beyond the purpose of a utensil? We haven't!)

ut-out dolls that we designed to be collected and that provide a funny touch - See more at: http://www.packagingoftheworld.com/2016/10/umi-sushi-experience.html#sthash.oDmON5iH.dpuf

We hope you enjoyed this feature article. To check out their concept, click here and for more inspiration, please join us on Instagram or Pinterest to explore the very best of packaging across all industries.

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