Design Of The Week - Graanmarkt 13

The unimaginable can immerse from the world of Packaging Design – who says you need a logo? Certainly not Graanmarkt 13. Developed and designed by Base Design; simple text is powerful. Our ‘Design Of The Week’ goes to a design that absolutely abandons the tradition of using a logo; instead, using poetic and artistic messages to illustrate their brand identity.

Located in Antwerp (Belgium), Graanmarkt 13 has become a desirable destination for restaurant, gallery and fashion boutique-goers simply for the beautiful stories told in their Packaging Design. According to Base Design, words are full of impact; directly changing the perspective of design and graphics.

Words are a simple yet underutilised form of visual identity.

With poetry, Graanmarkt 13 optimises the aesthetics of their packaging to successfully evokes an array of images that are molded through individual interpretations. It brings out a new dimension of interaction, by communicating clearly, and engaging readers to encourage an emotional response.


We hope you enjoyed this feature article. To check out their concept, click here and for more inspiration, please join us on Instagram or Pinterest to explore the very best of packaging across all industries.


All images are credited to Base Design

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