Branding Inspiration Of The Month: September
When you combine magnificent culinary talent, high quality ingredients and a delivery service right to your door - nothing can go wrong. It almost seems to good to be true. At Maple, great food shouldn't be so hard to come by.
Maple described themselves as a place that removed barriers; they made dishes with passion and made the kitchen come to you.
Created by design studio GrandArmy, Maple's new brand identity, which included logotype and packaging, reflects some of the convenience of food delivery service, individual consumer-focused values and the craft associated with perfectly cooked, deftly constructed cuisine through typography, paper choice, colour and finish, in a way that introduces character to, and increases the perceived value of, what has become an everyday culinary experience.
Pro tip: When you're considering a revamp of your branding identity, the naming and desired positioning of your brand is important. Developing a message that you want to communicate to your consumers also helps craft the type of iconography and typography you may want to use for your brand.
The yellow, brown and white colour palette complements the food theme, tying in together with the modernity and craft associated with the rich earthy quality of natural brown kraft paper bags.
GrandArmy wanted to capture the Maple ethos - a brand that is driven first and foremost by taste. Predominantly based around the Kraft and Yellow colour combination, branding and packaging, Maple's branding identity communicates a straight forward proposition. GrandArmy made sure that Maple did not hide behind any overtly sophisticated design mechanics.
Aspiring to deliver high quality, gourmet food from the restaurant kitchen to your table, their unique approach to branding and packaging allowed Maple to excite, surprise and comfort those who devour their food.
Images Credit: GrandArmy