Branding Inspiration Of The Month: November 2017
Melbourne and its iconic cafe culture is said to be one of the best in the world. But, can you blame them? At the end of every Melbourne laneway, you're bound to find a coffee bar or two that serve a cup of coffee alongside your favourite suburban brunch cooked to perfection.
Now, the taste of Melbourne has landed on the shores of Bali.
Expat Coffee Roasters is one of four neighbouring businesses that is owned by 31-year-old, Melbourne-born Adam McAsey. To McAsey, brick and mortar in Melbourne did not resonate with him, even though his cafe restaurants would have been a perfect fit to any major Australian city. Instead, he felt drawn to the Indonesian culture.
According to Broadsheet, McAsey's biggest challenge was the ability to tailor the concept of cafe culture to the niche market. Because while Seminyak attracts a lot of visitors from Australia, and while these restaurants and cafes are similar to what you find back home, “you can't just pick up what works abroad and stick it in Bali,” says McAsey.
And so he created something unique; something that appealed to the locals and fulfilled the missing pieces of the market.
"Started as a passion project by 2 expat Aussie lads, Expat. Roasters is a specialty coffee producer driven by a desire to produce an exceptional, unpretentious brew, from the ground up."
From the coffee cups, right to the uniform, Expat Roasters maintains a brand consistency that accentuates their lively and bright brand personality. Reflective of the tropical surroundings of Bali, the leafy patterns with earthy-green textures is present across their packaging; which is then contrasted to the minimal and modern interior architecture of the cafe with grey hues and concrete-like accents.
What we think stands out from their packaging is their unique coffee walker. The grey coffee cup with the bolded black typography is a great combination with the leafy-green patterned coffee walker.
Pro tip: The coffee walker provides customers a better way to enjoy great tasting coffee. It offers an innovative and stylish way for takeaway coffee, and leaves an everlasting impression - especially with a unique design like Expat Roasters.
It's quite obvious here. Expat is beautifully designed, and that's not the only element of their brand that stands out. Working closely with local Balinese farmers and producers, Expat makes some serious coffee. Sourced from the finest local product, their coffee compliments their nomadic collection of beans internationally.
The perfect bean is a combination of both art and science – recognising a superior product from the point it’s hand picked to the myriad of scientific processes that determine its final flavour. It’s a delicate balance of hand, head (and heart). - Shae Macnamara (Head Barista)
Images Credit: Expat Roasters