Branding Inspiration Of The Month: March

Nothing thrills us more than seeing a whole brand come together across multiple pieces of packaging and in-store touch points. Here’s what’s inspiring us this month.

A taste for French-Inspired desserts in Australia is booming in luxury dessert cafes and patisseries; especially in South Melbourne, in a warehouse-turned-café called Bibelot (pronounced “bib-loh”)

Desserts are making waves on Coventry Street; renowned as the boutique streetscape and food scenery of South Melbourne. Here, Bibelot entices crowds young and old, through beautifully-packaged and crafted gourmet gifts, such as macarons, handcrafted bonbons, biscuits and house-made gelato.

Bibelot provides a unique brand experience not only through its mouth-watering desserts but by creating an environment that is inspiring, relaxing, and engaging.

The dessert bar (which is also a patisserie, gelataria, coffee bar, chocolate shop and high tea salon!) opens truly experiential physical brand touchpoints by staying true to its European roots. From beautifully-crafted recycled timber floors, to its elaborate interior of art-deco-influenced mosaics; Bibelot emphasises every detail to align with its brand ethos – intricate, opulent and careful craftmanship.

Pro Tip: ‘Ethos’ describes who we are and what we stand for. A brand ethos is the connection between the brand itself, and to its audience. As humans, we tend to side with brands that matches our values, personality and behaviour. A strong brand ethos communicates authenticity – so the more authentic we appear to be, the more trusted we are as a brand, and as a person.


The contemporary-driven choice of white and black matched with classic mosaics, aligns perfectly with Bibelot's geometry-inspired interior design. This is an exceptional example of a well-thought-out and executed brand identity.

We love how Bibelot is consistent with their design not only with their divine desserts and exquisite interior, but in its bold, custom sans-serif typography and monochromatic, geometric patterns embossed across its packaging.

An excellent finish to flavour, the packaging communicates an effective sense of quality and luxury through weighty black boards, and a gold foil print finish layer on their dessert boxes.

Focusing on combining high quality ingredients, delicate flavours, and showcasing an attention-to-detail on its product and its packaging, the Bibelot experience is a ‘treat to satisfy each and every sweet tooth’.

We hope you enjoyed this feature article. For more inspiration, please join us on Instagram or Pinterest to explore the very best of packaging across all industries.

All images are credited to A Friend Of Mine


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