Branding Inspiration Of The Month: July
Nothing thrills us more than seeing a whole brand come together across multiple pieces of packaging and in-store touch points. Here’s what’s inspiring us this month.
Lo and behold, we've found the perfect gift for those romantic, and "I'm sorry, please forgive me" moments.
Destined to trigger the sugar-buzzing sweet tooth, CARPE KOKO chocolates are ones the receiver will never forget - it's almost too pretty to eat!
Designed by Creative Agency Jacob White, they didn't want to just make it about the chocolate. A beautiful work of edible art, CARPE KOKO wanted to create a gifting experience that will make the indulging experience a little more... indulging.
CARPE KOKO's branding delivers a stellar, share-worthy matte packaging that reflects the galaxy of flavours in the mouthwatering and decadent chocolates. Blending rich colours, bold geometric shapes, lavish ornamentation, and gold metallic finishes, we see a brand that oozes luxury and glamour.
It doesn't stop there.
CARPE KOKO chocolates are packaged and stored in draws, stacked and wrapped with a signature binder for a detailed and intelligent finish. Exciting the inner chocolate-lover from within, CARPE KOKO deserves its rightful position as the world's best chocolate connoisseurs, period.
Pro Tip: Choosing between matte and glossy packaging depends on the message of your brand. Additionally, using a gold foiling against a 'black' reinforces a sense of luxe, power and exclusivity - the same way CARPE KOKO does.