5 Aussie Brands That Are Absolutely Nailing Their Packaging Design
- Michael Eisner (Disney CEO 1984-2005)
We come into a dynamic, multidisciplinary branding world that demands new ways of thinking. Amongst these new challenges, opportunities and innovations in the industry, we've recognised 5 Aussie brands that are transcending the Packaging landscape into new, extraordinary heights of success.
Client: Foundation Skin Clinic
Agency: Studio Alto
"Fountain Skin Clinic’s focus is on the elegant art of meaningful and affordable skin care to provide a healthy radiance regardless of skin tone, colour or life stage.
With the idea of subtle elegance and a discerning, predominantly female clientele in mind, Studio Alto’s branding proposal for Fountain Skin Clinic blends a simple brand and word mark with understated imagery and calls to action that get to the point. The visual identity reflects a professional and efficient, yet highly empathetic practice that promises to deliver quality customer service."
Client: Street Kitchen Co.
Agency: Watts Design
"In developing the branding and identity for Street Kitchen Co, we had to keep in mind that extending the brand into the store fit-out would be part of the overall customer experience. Balancing the vibrant black and yellow branding elements was vital to make sure the store interior was inviting … and it is. Today the store is flat out, the food is great and our client is very happy."
Client: Empire Steak
"Empire steak was inspired by a true love of the humble steak sandwich, the unsung hero of our time. Empire takes the humble Aussie staple - the steak sandwich - and offers it back to the public in a way that hasn’t been seen before.
Executed through a series of cheeky graphics and slogans the brand takes on the Aussie lifestyle in true blue fashion. The tone of voice is frank, generous, classic and honest – local and personable – in keeping with the brand foundation of suburban prestige.
The effect is one of welcomed nostalgia, the perfect setting to wrap both hands around and 'embrace the drip factor'"
Client: Sushi World
"We paid respect to the brand’s heritage and implemented an updated illustration of her as the key brand mark and also developed a complementary suite of illustrations.
The handcrafted quality of the logo and illustrations represents the authentic and thoughtful aspects of the company, essentially evoking a welcoming look and feel. The rice grain pattern is a playful element applied to the brand rollout along with the heart, reinforcing the idea of the meals being ‘made with love’"
Client: The Lazy Dog Cafe
"Taking inspiration from interior design mood boards and the owner’s vision for the café, we developed a brand that captures the heart and soul. The brand has been developed as a kit of parts and works beautifully across all touch points of the business.
The result, approachable sophistication that connects honestly with the consumer on a lazy Sunday afternoon."
We hope you enjoyed this feature article. Here at Gispac, we strive to understand your business needs and deliver packaging that sets you apart, just like these influential Aussie brands. Please join us on Facebook, Instagram or Pinterest to explore the very best of packaging across all industries.