Branding Inspiration of the Month: May

Nothing thrills us more than seeing a whole brand come together across multiple pieces of packaging and in-store touch points. Here’s what’s inspiring us this month.

Pablo & Rusty's is considered one of Sydney’s premier coffee roasters and cafes, specialising in delivering an experience nothing short of quality. Culture and customer-centricity is at the heart of this brand’s philosophy, and when you see the effort that’s gone into their branding; you can hardly be surprised.

Through their clean and simple aesthetic and modern approach to cafe traditions, Pablo & Rusty's identity successfully defines Sydney's cafe culture, and encompasses the essence of a society so reliant on it's coffee.

Pro tip: Your brand is unique, and so are your customers. Take the time to understand exactly who they are and what interests them, in order to create a memorable experience – one which ensures their return.

The colour palette of rich blues and soft neutral tones deliver a sense of sophistication and maturity to the eye, complimenting and enhancing the warm tones of coffee. As a result, the coffee and the food, becomes the centerpiece of attention, since the colours draw attention to what is yet to be consumed.

Although it maintains a high sense of sophistication; the brand identity still remains highly approachable. This is created through the incorporation of woods and neutral tones, which produces a feeling of warmth. This welcoming ‘feel’ is further strengthened by the contemporary approach to stencil typography, as well as the application of their moniker, 'P&R', which is displayed across almost all pieces of branding.

Backed by a commitment to delivering quality coffee and food, Pablo & Rusty’s have ensured that their customers not only return, but encourage others to accompany them on their next visit.

We hope you enjoyed this feature article. For more inspiration, please join us on Instagram or Pinterest to explore the very best of packaging across all industries.

All images are credited to Manual Creative


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