Design Of The Week - Tiempo Coffee
The unimaginable can immerse from the world of Packaging Design – nothing illuminates as exquisitely as a coffee packaging designed to replicate the taste and complexion of the robust flavours of Tiempo's timed-perfection coffee.
‘Tiempo’ is Spanish for time, and the superiority of the Tiempo flavour is a result of perfect timing: when picking, when processing, when shipping, and when roasting.
The wonderful world of beautiful coffee-blends requires equipment, ingredients, and, obviously, methods of brewing; however, time is paramount.
Designed for client Belaroma Coffee, Sydney-based design and branding agency Boheem uniquely tailored their efforts to reflect the ultimate precision that has gone into the craft of Belaroma's signature coffee blends.
Boheem successfully enlivens Tiempo's purpose, and re-cements their infamous reputation—to change not only how customers receive their coffee, but to improve the way the world drinks espresso-based coffee.
The detailed, hand-drawn illustrations are a part of Tiempo's new brand.
With a bold, sophisticated aesthetic, Tiempo's packaging encompasses a nostalgic-like treatment to be enjoyed by all walks of coffee-loving enthusiasts.
The brand’s personality reflects that of your favourite barista at the local cafe: a bit quirky and a maker of a very tasty coffee.
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All images are credited to Boheem