4 Aussie Brands That Are Absolutely Nailing Their Packaging Design (Pt.2)
Your brand is what people say about you when you are not in the room.- Jeff Bezos
In Part 1 of "Aussie Brands That Are Absolutely Nailing Their Packaging Design" , we looked at five astonishing Australian brands that have conquered the industry as packaging champions. All it takes is a leap into creating a packaging identity that no-one has seen before.
While we can see that design trends come and go pretty quickly these days, it's all about coming up with a design that's going to be relevant, and also stands the test of time.
In this second part of a two-part series, we look at four more Aussie branded packaging that's compelling, competitive and won the battle of the consumers eyes.
"Identity, packaging and digital design for a coffee and donut cafe in Melbourne. The online experience was an integral part of the business, where all products can be pre-ordered for pick up in the cafe."
"The brief was simple: Develop a trustworthy, credible and fun icon and brand identity that brings together coffee and donuts; both of which have previously existed but not together"
"The brief was to introduce a new fast food concept to market, develop a familiar but new category of convenience food that could appeal to a customer who is looking for a better alternative to the traditional takeaway and drive-thru’s but not wanting to give up on the food they love to eat"
"Mecca Maxima is a new addition to the Mecca Cosmetica family. With over 75 local and international brands to chose, this one-stop shopping solution for every beauty need really is the ultimate beauty playground.
Studio Round were engaged to work with architectural firm Meacham Nockles McQualter and the Mecca Maxima team
to define a new in-store experience. We developed their existing logo and designed additional identity elements"
We hope you enjoyed this feature article. Here at Gispac, we strive to understand your business needs and deliver packaging that sets you apart, just like these influential Aussie brands. Please join us on Facebook, Instagram or Pinterest to explore the very best of packaging across all industries.